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2024-06-01来源:编辑
The prevention of[with] crisis, the crisis appear a harm a business enterprise,two harm public,three harm a nation, should cause a high value, in addition to the force majeure cause of the crisis is unavoidable, other aspect the prevention can avoid properly.Set up the consciousness that the whole memberses guard against a crisis, build up to report to the police system perfectly, enhance the public relations consciousness, raise business enterprise character.We should investigate,control the reason of the trouble in the public relations crisis processing aspect, establishing temporary organization of the processing trouble that the business enterprise leadership and public relations is constitute by personnel quickly, the development trend of the confidence circumstances, the basic policy and counterplan of the assurance trouble processing, find out reason, work well an original record hard in detail.Find out the trouble present condition, the trouble is extend still of to valid control, what be the reason?Adopt what measure, analyzing trouble may appear after adopt the measure of society influence.Then adopt a right counterplan to make the processing of the trouble carefully satisfactory
1 let business enterprise the employee understand the true facts of the trouble, telling the all the employee the counterplan that the business enterprise will adopt as soon as possible, winning the support of the business enterprise inner part and understanding, calling for employee with one heart,cooperate with one mind,total degree difficult pass.2 in order to avoid a rumor rise everywhere, should carefully and practical and realistically and outwardly the boundary announce fact true facts.End is the processing victimizes to the trouble a square of counterplan, to journalistic circles of counterplan,to the counterplan that has commercial intercourse unit,as to it's he is public of counterplan above-mentioned counterplan all implements after, should provide relevant business enterprise indemnification a victim the news of the economy loss toward the news unit in time at this time, announce the trouble young man produce,the instauration circumstance of the work and the implement circumstance of the prevention measure, and establish the specially assigned reception public of the letter come to visit a reporter with the news unit, converting disadvantageous factor thus, recovering the good reputation of the business enterprise as soon as possible, re- winning large public of trust.
Keyword:The prevention of[with] crisis, adopt a right counterplan, right processing method, the good reputation of the business enterprise, public of trust

Crisis prevention and crisis are good business, harm the public, three evils, we should pay great attention, In addition to the force majeure triggered the crisis can not be avoided, other aspects of the prevention funds be avoided. Foster a sense of crisis prevention personnel, the establishment of an adequate warning system, and strengthening public relations, and raising the quality of these enterprises. We should deal with a crisis of public relations in the investigations and the cause of the accident. rapid establishment of enterprise leaders and public relations officers to handle the temporary agencies, grasp the development trend The basic principle of the incident was identified and measures to identify, in detail seriously do protocol. Identifying the status quo, the accident is still expanding in the effective control of, what are the reasons? What measures have been taken, and analyze the potential social impact of the measures taken. Then take proper measures to handle the incident properly so successful one for staff members to understand the truth about the accident. Enterprises will take measures as soon as possible to tell the staff, won the support and understanding of enterprises, and called on the staff of one heart and one mind. work together to overcome. 2 to avoid rumor-mongering and should be carefully and realistically to the public the truth. Finally, the measures to deal with victims of accidents, the press response to the business unit strategy All other public responses to the implementation of the above measures, At this time the business unit to provide timely information to compensate victims of economic losses in news production by accident, and the resumption of the implementation of preventive measures and set up special reception letters and visits from the public and news reporters. unfavorable factors into so as to restore the reputation and regain the confidence of the general public. Key words : crisis prevention, the right to take countermeasures, the correct way, the reputation of public trust

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