中文翻英文
太多了..
Retail sales and the number of practitioners is to promote an important factor in economic development, the development trend of the retail industry generally reflects a country's overall economy. At present, China's retail industry is still in the less developed state, there is not a well-known international brand. As of 2007, China's retail industry concentration of C10 is about 5.6%, while the United States for 17.6% of peer-C10, which means that the retail giant in China is still weak, but also means that those who would like to become a regional or international retail giant enterprises there is room for development.
The paper first analyzes the use of PEST Analysis of China's retail industry environment, and then the use of SWOT analysis Analysis of the existence of China's retail industry strengths, weaknesses, opportunities and threats. The development of strategic objectives and then the steps and methods, and finally to the realization of the strategic objectives of the means of implementation.
Retail sales and the number of practitioners is to promote an important factor in economic development, the development trend of the retail industry generally reflects a country's overall economy. At present, China's retail industry is still in the less developed state, there is not a well-known international brand. As of 2007, China's retail industry concentration of C10 is about 5.6%, and C10 for the 17 U.S. counterparts.6%, which means that the retail giant in China is still weak, but also means that those who would like to become a regional or international retail giant great room for development of enterprises.
The paper first analyzes the use of PEST Analysis of China's retail industry environment, and then the use of SWOT analysis Analysis of the existence of China's retail industry strengths, weaknesses, opportunities and threats. The development of strategic objectives and then the steps and methods, and finally to the realization of the strategic objectives of the means of implementation.
以下供参考:
零售业的销售额和从业人数是促进经济发展的重要因素，零售业的发展趋势则通常反映一个国家总体的经济走向。
Retailing industry’s sales and employees are engines for economy development; retailing industry’s trend usually indicates where a country’s macro-economy goes.
目前，中国零售行业还处于较不发达状态，还没有一个国际性知名品牌。
Currently Chinese retailing industry is relatively undeveloped yet, with not even one international brand.
截止2007年，中国零售业行业集中度C10约为5.6%，而美国同行C10为17.6%，这意味着中国的零售巨头还不强，同时也意味着想那些想成为地区或国际零售巨头的企业大有发展空间。
As of 2007, the industry’s concentration C10 is around 5.6%, while its counterpart in America is 17.6%, which means that the Chinese player isn’t strong yet and a much broad development vista for those retailers who determine to be regional or even international market caption.
本文首先采用PEST分析法分析我国零售行业的大环境，接着再运用SWOT分析法分析我国零售行业存在的优势、劣势、机会与威胁。然后提出制定战略目标的步骤与方法，最后提出战略目标得以实现的实施手段。
This paper firstly adopts PEST to analyse our country’s macro-environment for retailing industry, and then adopts SWOT to map out the industry’s dominance, weakness, opportunities and challenges, and then points out the steps and methods for strategy objective development, and lastly the tecniques by which those objectives could be realized.
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