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2024-05-17来源:编辑
China's home appliance industry for more than 20 years of development experience, has gradually become the world's most important one appliance manufacturer. With the continuous development of China's economy, policy support, as well as advances in technology, home appliance manufacturers are quietly among the competition to change. From the previous cost of simple, price competitiveness, but gradually rose to marketing channels in every link of the game. Has long been the traditional channel strategy can not adapt to the needs of social development and therefore the search for a new marketing channel with practical strategy is the production of China's household electrical appliance enterprises tasks. The establishment of efficient and quick marketing channels has become a household electrical appliance enterprises new source of profits.

In this paper, China's household electrical appliance industry on the marketing environment analysis, based on the home appliances manufacturing enterprises led to the status of marketing channels, to the current marketing channels for home appliances manufacturing enterprises there is a few points. Then, a detailed statement of the existence of China's household electrical appliance production enterprises of the type of channel strategy and channel management in a range of issues. China's household electrical appliance enterprises should be made in accordance with the implementation of the diversification in different markets, a flat model of the marketing channels. Finally, the question of the existence of channels in a number of improvements made. That is, the value of the implementation of channels as well as the relationship between the reconstruction chain integration strategy, fundamentally the establishment of an effective marketing channel. In addition, highly regarded in the Internet era strategy of B2C channel network is the future of home appliances manufacturing enterprises focus of competition.

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China's home appliance industry for more than 20 years of development experience, has gradually become the world's most important one appliance manufacturer. With the continuous development of China's economy, policy support, as well as advances in technology, home appliance manufacturers are quietly among the competition to change. From the previous cost of simple, price competitiveness, but gradually rose to marketing channels in every link of the game. Has long been the traditional channel strategy can not adapt to the needs of social development and therefore the search for a new marketing channel with practical strategy is the production of China's household electrical appliance enterprises tasks. The establishment of efficient and quick marketing channels has become a household electrical appliance enterprises new source of profits.

In this paper, China's household electrical appliance industry on the marketing environment analysis, based on the home appliances manufacturing enterprises led to the status of marketing channels, to the current marketing channels for home appliances manufacturing enterprises there is a few points. Then, a detailed statement of the existence of China's household electrical appliance production enterprises of the type of channel strategy and channel management in a range of issues. China's household electrical appliance enterprises should be made in accordance with the implementation of the diversification in different markets, a flat model of the marketing channels. Finally, the question of the existence of channels in a number of improvements made. That is, the value of the implementation of channels as well as the relationship between the reconstruction chain integration strategy, fundamentally the establishment of an effective marketing channel. In addition, highly regarded in the Internet era strategy of B2C channel network is the future of home appliances manufacturing enterprises focus of competition.

Chinese home appliance industry has experienced 20 years of development, it has become one of the world's most important home appliance manufacture. As my country's economy continues to develop, support and the advancement of science and technology policy, competition appliance manufacturers are quietly changing room. From the previous simple cost, price competition, but gradually rose to the marketing channels of all aspects of the game. The traditional channel strategy already can not meet the needs of social development, and therefore sought a new marketing channel and a practical strategy is one of the tasks of my country's home appliance manufacturers. Establish efficient and agile marketing channels has become a new source of profit household electrical appliance enterprises. Firstly, on the basis of the analysis of my country's home appliance industry marketing environment, the current situation leads to appliance manufacturers marketing channels, and puts forward some problems existing home appliance manufacturer marketing channels. Then, a series of questions set forth in detail the type of channel strategy and channel management of my country's home appliance manufacturer in the presence of. my country's home appliance enterprises should be made to diversify, flat marketing channel mode, depending on the market. Finally, the problems for the channel made several improvements. Namely the implementation of the channel value chain integration and relations reconstruction strategy, build effective marketing channel fundamentally. In addition, the network channel strategy in the B2C Internet age respected and one of the focus of the future home appliance manufacturer competition.

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